Digital Publishing Symposium 2014

Digital Publishing Symposium 2014

  • Allison Johnson: This revolution won't be televised (Long)
    by adobetv@adobe.com (Adobe TV) on June 2, 2014 at 12:00 am

    "Stories, streams and pocket-size screens. This is where marketers meet today's consumer," according to Allison Johnson, former marketing communications head at Apple and founder of West, a San Francisco-based marketing. Hear more from Allison on where the role of marketing is headed.

  • Adobe: How Adobe uses DPS to drive sales (Short)
    by adobetv@adobe.com (Adobe TV) on June 2, 2014 at 12:00 am

    David Schmidt, Sr. Product Marketing Manager at Adobe, and James Lockman, Principal Solutions Consultant at Adobe, share how Adobe is using Digital Publishing Suite to empower its own sales force with mobile access to sales collateral and immersive presentation capabilities. Learn about new features that will allow you to further accelerate the sales process.

  • Allison Johnson: This revolution won't be televised (Short)
    by adobetv@adobe.com (Adobe TV) on June 2, 2014 at 12:00 am

    "Stories, streams and pocket-size screens. This is where marketers meet today's consumer," according to Allison Johnson, former marketing communications head at Apple and founder of West, a San Francisco-based marketing. Hear more from Allison on where the role of marketing is headed.

  • Adobe: How Adobe uses DPS to drive sales (Long)
    by adobetv@adobe.com (Adobe TV) on June 2, 2014 at 12:00 am

    David Schmidt, Sr. Product Marketing Manager at Adobe, and James Lockman, Principal Solutions Consultant at Adobe, share how Adobe is using Digital Publishing Suite to empower its own sales force with mobile access to sales collateral and immersive presentation capabilities. Learn about new features that will allow you to further accelerate the sales process.

  • Express Inc.: Accelerate the purchase funnel (Long)
    by adobetv@adobe.com (Adobe TV) on June 2, 2014 at 12:00 am

    Mobile apps provide a deeply engaging experience that move consumers through the purchase funnel. Hear from Scott Wabnitz, Director of E-Commerce, how fashion retailer Express Inc. not only engages its customers with a highly designed "look book" publication app – but also how it inspires them to purchase through this interactive experience, driving ROI in the process.

  • University of Alabama: Expanding opportunities in education (Short)
    by adobetv@adobe.com (Adobe TV) on June 2, 2014 at 12:00 am

    Educational institutions are rallying around mobile in a variety of areas – including in admissions, athletics, advancement, academics, and fundraising. Milton Overton, Senior Associate Athletics Director, shows how the University of Alabama has expanded mobile engagement from a game day app to engaging users across the university community.

  • Adobe: Adobe's vision for app publishing and marketing (Long)
    by adobetv@adobe.com (Adobe TV) on June 2, 2014 at 12:00 am

    Nick Bogaty, Head of Digital Publishing at Adobe, discusses how mobile content marketing is essential to engage stakeholders both inside and outside of the organization – and in 2014 the trend is only expected to accelerate. Learn how to take advantage of these “mobile moments” through apps, as well as where the Digital Publishing Suite platform is headed in the future.

  • SapientNitro: Connecting with the "always-on" customer (Short)
    by adobetv@adobe.com (Adobe TV) on June 2, 2014 at 12:00 am

    Today’s consumer is always on and always connected. Learn from Alan Schulman, VP of Global Digital Marketing & Brand Content at SapientNitro, how companies should evolve their organizations to take advantage of this new paradigm; how to transform brands for digital; and what it takes from a marketing leadership, execution, and measurement approach to be successful. 

  • University of Alabama: Expanding opportunities in education (Long)
    by adobetv@adobe.com (Adobe TV) on June 2, 2014 at 12:00 am

    Educational institutions are rallying around mobile in a variety of areas – including in admissions, athletics, advancement, academics, and fundraising. Milton Overton, Senior Associate Athletics Director, shows how the University of Alabama has expanded mobile engagement from a game day app to engaging users across the university community.

  • Remy Cointreau: Mobilizing for success (Short)
    by adobetv@adobe.com (Adobe TV) on June 2, 2014 at 12:00 am

    Mobile is transforming all aspects of business, and the selling process is no exception. See how Remy Cointreau, the spirits distiller, is rallying its sales teams around mobile and transforming them through enterprise mobility. Alexandre Page-Relo, Chief Technology Officer, shares how DPS drives impact and shortens the sales cycle in the process.